Bathurst Excites Car Buyers but November New Car Sales Disappoint Dealers

It is always the highlight of the motor racing calendar in Australia and the annual Bathurst 1000 Supercars race did not disappoint for 2021. With fans back on the mountain, the event attracted a great crowd and even more for the televised coverage. Watching these machines tear around the track can be a great motivator to buy a new car. But while the action at Bathurst might have been exciting buyers to purchase, the November new car sales were quite a disappointment for many new car dealers. New car sales figures detail which makes and models sold the most units in a month which can provide direction for buyers. We reveal the November new car sales data with the top 10 best sellers and the loan options available for both business and private motor vehicle buyers.

Back to the race for a minute as who can get too much of the great race! It was the team of Chaz Mostert with the highly-experienced Lee Holdsworth which dominated the practice and qualifying sessions and took the highly-coveted poll position. As usual, there was plenty of action as Jamie Whincup in his final race as a full-time driver sought to go out in a podium finish and 2021 Champion Shane Van Gisbergen not wanting to relinquish his lead on points.

Adding to the interest this year, a number of rookies including one of the youngest ever drivers Broc Feeney teaming up with the oldest driver in the race, Russell Ingall. With the safety car making plenty of appearances in the final laps, teams were feverishly calculate fuel consumption and planning pit stops accordingly. But it was Mostert and Holdsworth who overcame the challengers to take the chequered flag.

Now, back to those top selling cars and what cheap finance is available to make one of them your new car.

New Car Sales – November Figures 

Each month VFACTS releases the results of new car sales for that month. The data shows how many units were sold, the top ten best-selling models in that month and which car makers are leading the sales charts for the year to date (YTD).

Normally this is quite a straightforward release of industry data. But the impacts of the global supply chain due to the computer chip problems and issues around the pandemic require a deeper analysis. In simple terms, there just haven’t been as many new vehicles making it to Australia and into showrooms and dealerships as usual and as buyers would like.

It has been widely reported that many dealers have full order books and are awaiting shipments so their buyers can take the keys to their new cars. New car sales figures are based on actual regos and delivery of vehicles, not orders. So the data needs to be assessed in that context.

FCAI Chief Executive Tony Weber reported in the November media statement, that the demand for new cars remains strong but there was a drop in new car sales in the month. He states that this decline does reflect many of the issues which continue to plague supply of new vehicles.

The drop in sales, November 2021 compared with November 2020, is significant at just over 15%.  SUV and passenger car sales appear to be relatively constant over recent months after the usual surge in sales around the EOFY period in June. A period when business buyers in particular are often eager to acquire new vehicles to realise the tax benefits of the purchase in that financial year.

The Top 10 Performers

While it takes longer than the Bathurst top 10 shoot-out, the list of top 10 best-selling models for the month can be worth the wait for those wondering what everyone else is buying. Or in the current environment, what other buyers are getting their hands on!

While the Ford v Holden has defined motor sport for decades, in the current vehicle sales scene it is the Ford v Toyota battle of the utes which is the focus. For November, it was the Ford Ranger that toppled the iconic Toyota HiLux for most sales. The Hyundai i30 took out third position. Following these top three were the Toyota Corolla and Toyota RAV4, then the Nissan’s Navara, Mitsubishi’s Outlander and ASX, the extremely price-competitive MG ZS and then another Hyundai, the Tucson.

In terms of best-selling manufacturers, the data is compiled based on sales over the YTD. Not surprisingly with several models in the leading 10 list, Toyota tops the maker’s list. Next is Mazda, Hyundai, Ford, Kia, Mitsubishi then Nissan, VW then MG and Subaru.

December Buyer Update

December is often a bumper month for car sales but the supply issues may dampen the spirits of buyers and sales figures this year. What will lift spirits is that the RBA has left rates at current low rates which means Jade Car Loans continues to offer cheap interest rates across our loan portfolio.

With supply of some makes and models an issue, smart buyers will be talking to us asap to secure pre-approved motor vehicle finance so they can secure existing stock immediately.

While the excitement of Bathurst is still revving, get moving on securing your new car.

Contact Jade Finance 1300 000 008 to discuss new car finance.

DISCLAIMER: NO LIABILITY IS ACCEPTED IF ERRORS OR MISREPRESENTATIONS ARE FOUND IN THIS ARTICLE. THE ARTICLE IS PREPARED AND PRESENTED FOR GENERAL INFORMATIVE PURPOSES AND IS NOT INTENDED TO BE THE SOLE SOURCE OF INFORMATION FOR MAKING FINANCIAL DECISIONS. THOSE REQUIRING GUIDANCE AND ADVICE SHOULD CONSULT A FINANCIAL ADVISOR.